From coming up with a trailer premise that achieves their goals to logistics to planning out the filming day-of, every moment is thought about. “Within a minute or two we need to tell a story, evoke strong emotions, and still show what the game is all about.”īefore shooting starts, pre-production keeps the Bloober creative marketing team busy. “Making a horror game trailer has its own challenges,” said Krzysztof Janicki, Creative Marketing Lead at Bloober Team and scriptwriter for many of the studio’s trailers. Retro technology is juxtaposed with modern VR gear as the camera’s point of view flips from past horror to present gameplay, culminating with a horrific combination of the two. With haunting visuals, a chilling violin soundtrack, and nods to the film that inspired the game, the Blair Witch: VR Edition live action launch trailer packs all of the suspense of a found footage horror film into a two minute trailer. Kraków, Poland-September 7, 2021- With Blair Witch: VR Edition and Blair Witch: Oculus Quest Edition successfully scaring VR fans indoors and in the wild, global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Bloober Team have pulled back the creative curtain to show just what goes into the making of a fantastic horror trailer. You can check out the trailer above and then read below for details and a few behind the scenes shots!Īnd… CUT! Bloober Team Goes Behind-the-Scenes of Their Latest Blair Witch VR Trailerīloober Team takes horror fans behind-the-scares for a look at what goes into making a spooky live action VR gameplay trailer To celebrate, Bloober Team, the creative minds behind the game, have released a behind the scenes look at their latest live action trailer. Blair Witch VR has been scaring people since its initial release while garering quite a good critial reception.
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